The NSW Government has launched 'Digital Sydney', a new campaign promoting NSW as the Asia Pacific’s leading digital economy location.


Digital Sydney will market NSW as a hub for digital companies, promote digital collaborations between the ICT and creative sectors, and help expand the digital marketplace in NSW.

 

NSW will be promoted as the Asia Pacific's leading digital business and investment location, with Sydney its epicentre and supported by NSW's innovative regions.

 

The campaign will brand the City of Sydney as 'smart and sophisticated', helping to enable, facilitate and support activities that can create and sustain digital economy jobs.

It will also target new investment and the uptake of new technology.

 

Surry Hills agency Ascender Design was the winner of a $10,000 public design competition to develop the logo for Digital Sydney - a multi-coloured pixelated ribbon.

 

Digital Sydney Advisory Team leader Hael Kobayashi said a Digital Sydney website - www.digitalsydney.com - has been promoted virally through social media to encourage the digital and creative communities to participate.

 

"The website will highlight NSW strengths by profiling successful entrepreneurs, leaders, innovators and artists who have chosen this State as their base, promoting digital industry events, and serving as a platform to build new business collaborations across our creative and ICT sectors.

 

The Digital Sydney website includes an interactive map that geographically plots Sydney’s digital business hot-spots to raise awareness and encourage cluster investment.

 

A Digital Sydney showreel will showcase NSW digital strengths at local and international expos.